Expertise
Expertise
As highly-skilled innovators and facilitators we work in partnership with you. We
encourage wider, different, curious, rigorous thinking, to create outstanding concept output, that delivers on your strategic innovation opportunity.
We are experts, with no overheads, and no juniors.
Victoria Coe
20+ years of commercial experience in international marketing on world renowned FMCG brands, at Reckitt Benckiser and Kimberly Clark.
Her passion is Innovation and Marketing Strategy…she loves to be thrown a challenge!
She’s intellectually curious and has an intuitive flair for connecting inputs. She has incessant creativity which is balanced with a strong, strategic business mindset.
Expertise : Innovating for Mums, Technology inspired innovation, and Eco-Sustainability
Fluent in Spanish and French, and English mother tongue.
Vicky Murzynowski
An experienced Consumer Insight and Marketing professional, with a proven track record on market leading consumer healthcare and FMCG brands at GSK and Unilever, for 20 years.
She likes to think big, pushing hard to find powerful and ownable insights that ring true for consumers and drive better, bigger innovation.
Her passion is creating insight and foresight, to future-proof innovation.
Expertise: Health and Beauty innovation, Innovating for Older consumers and Premiumisation
.
A keen story teller….she enjoys distilling ideas down to find the most persuasive nuggets!
Network of Experts
Our final concept output always includes design visuals and should be qualitatively tested.
We brief concept visuals to our designers as part of our service, to provide you with the full concept board. Or, if you prefer we can work directly with your design agency.
We always propose one stage of qualitative research for concept optimisation. We have experienced researchers ready to be briefed, or again, if you prefer we are happy to work with your chosen supplier.
We can flexibly accommodate your needs.
