Case Studies
Case StudiesSee examples our brand innovation work : helping a start up business with brand creation, developing an npd concept pipeline, creating business model innovation, brand renovation, innovation with gross margin enhancement, and innovation capability coaching.
CREATION OF BRAND, DIGITAL BUSINESS MODEL & LAUNCH
Market analysis
Exploratory insight work
Identify strategic opportunity
Create brand positioning
Business model evaluation
P&L development
Sourcing & Fulfilment
Product & Website design
Go-to-market Strategy
Commercialisation
Ongoing implementation of social media and business management
MARKET ENTRY STRATEGY & CONCEPT DEVELOPMENT
Market analysis
Indentify strategic opportunity
Market entry strategy
Concept development
Concept crafting
Qualitative concept testing & optimisation
Support through quantitative concept testing to an aligned launch recommendation
BRAND RENOVATION WITH GROSS MARGIN ENHANCEMENT
Category analysis
Strategic Innovation brief
Full product & COGS analysis
Claims generation
Cost Saving opportunities identified
Concept development & testing
Product development brief
Marketing & Supply team coaching
BRAND CREATION & INCUBATION FOR A START UP BUSINESS AQDOT
Market analysis
Exploratory insight work
Identify strategic opportunity
Market entry strategy
Create brand positioning
Concept generation
Concept & Product qualification
Product & Website design
Adcept Facebook testing
Go-to-market strategy
Commercialisation
TOMMEE TIPPEE NPD PIPELINE CONCEPT DEVELOPMENT & REFINEMENT
Concept development from a bundle of first ideas
Concept crafting
Multi-country qualitative concept testing & optimisation
Pipeline recommendation for biggest strategic growth opportunities
BRAND CREATION FOR B2B SERVICE BUSINESSES
Coaching of business owners to create a brand for their business
Brand positioning
Design brief development
Design development support
CONCEPT GENERATION TO RELAUNCH AN EXISTING RANGE FOR INCREMENTAL INNOVATION IN FMCG
Workshop to generate concept stories for ‘Good, Better, Best’ design brief
NPD CONCEPT CRAFTING & COACHING
On-the-job concept optimisation and team coaching for a bundle of New Product Development concepts
DISRUPTIVE INNOVATION DIGITAL BUSINESS MODEL IDEA GENERATION & BUILDING
Workshop on disruptive innovation and digital business models
Idea generation
Prioritisation & Recommendation of ideas to progress
Other brands on which we've innovated...
